Marketing isn’t always measured in absolutes, but marketers and their clients strive to hit key targets with their campaigns. They all know that email — while not the most media rich or active engagement option with consumers — is one of the most effective ways to reach the people that matter most to their brands.

The cloud has quickly become one platform that email marketers can harness to boost the opportunity that email messaging presents.

Say “software as a service” in a room full of marketers and you’re bound to see many eyes veer to their phones or whatever else might be nearby. Shift the conversation to “email marketing from the cloud,” and you might get a little more attention, but not much. Read the full story

Listen in on any conversation in the wireless industry, or one about cellphones in general, and the iPhone is bound to pop up sooner than later. The device has changed how digital marketers can leverage a rich media experience on a handheld, but it also presents some inherent challenges that have to be kept in mind.

While so much chatter about Apple’s trailblazing mobile device is gushingly positive, iMedia decided it was time to play devil’s advocate and determine where the iPhone’s marketing power is overhyped.

The device has turned developers — working in their basement — into millionaires overnight, yet the marketing return is nowhere near the scale needed for larger campaigns. Read the full story