As published by RCR Wireless News on Sept. 8

On the surface, there isn’t much to suggest that this newly Democratic-led FCC will make any radical regulatory changes in the wireless industry. There is a loud camp cheering for new FCC Chairman Julius Genachowski to take a more heavy-handed approach in wireless affairs, but popular opinion inside the Beltway paints a different picture.

While the President Obama appointee is digging into wireless matters such as competition, innovation and third-party application control perhaps more swiftly (and publicly) than his predecessor, the Federal Communications Commission is only asking questions at this point. Questions are cheap. Policymaking is an entirely different matter that must measure political fallout against results. And more important: the nation is still digging out of the greatest economic challenge since the Great Depression. Read the full story

Listen in on any conversation in the wireless industry, or one about cellphones in general, and the iPhone is bound to pop up sooner than later. The device has changed how digital marketers can leverage a rich media experience on a handheld, but it also presents some inherent challenges that have to be kept in mind.

While so much chatter about Apple’s trailblazing mobile device is gushingly positive, iMedia decided it was time to play devil’s advocate and determine where the iPhone’s marketing power is overhyped.

The device has turned developers — working in their basement — into millionaires overnight, yet the marketing return is nowhere near the scale needed for larger campaigns. Read the full story