Summer is here and that can only mean one thing in the mobile arena: a new iPhone has come on to the scene. Apple beat all expectations last weekend and sold more than one million units of the third-generation of its game-changing mobile phone. Hundreds of thousands more will surely be sold in the coming days and weeks.

With a vastly improved operating system launched just days before the iPhone 3G S hit store shelves, marketers have an array of new opportunities to consider for future targeting campaigns.

Apple says the “S” stands for speed, and it couldn’t be more on the mark. Read the full story