Marketing isn’t always measured in absolutes, but marketers and their clients strive to hit key targets with their campaigns. They all know that email — while not the most media rich or active engagement option with consumers — is one of the most effective ways to reach the people that matter most to their brands.

The cloud has quickly become one platform that email marketers can harness to boost the opportunity that email messaging presents.

Say “software as a service” in a room full of marketers and you’re bound to see many eyes veer to their phones or whatever else might be nearby. Shift the conversation to “email marketing from the cloud,” and you might get a little more attention, but not much. Read the full story